SELLING PRODUCTS ON FLOPPY DISKS.

SELLING PRODUCTS ON FLOPPY DISKS.

If you sell computer programs that you've written, shareware

programs, or information products on computer disk, there are two

little-known ways to make extra sales. Use these methods and

increase your sales!

The first way is to use a custom disk sleeve. Disk sleeves are those

paper sleeves that the disk is enclosed in. Most are plain white.

That's a waste!

You can make your own CUSTOM disk sleeve that can act as an

information flyer for the disk it carries, as well as a catalog of your

other products.

If you have a laser printer, you can even customize these for each

individual customer.

Take an 8 1/2 x 11 paper. On the 8 1/2 inch side, measure four

inches from one of the long sides. Do the same on the opposite 8 1/

2 inch side. Now fold the long way at this four inch point. Hold the

paper so that the 11 inch side is horizontal, and the four inch high

side is in the front.

Next, measure 2 1/2 inches from each side along the 11 inch side.

Fold each side, at the 2 1/2 inch point, to the back. You now have a

disk sleeve!Use your laser printer to print a catalog of your products

on one side of the sleeve. Then, I turn the paper over, and print

information about the disk.

By doing this, you make use of what would otherwise be blank

space and extra mailing weight. Your sleeve weighs only a fraction

more than a regular sleeve, so it doesn't effect postage costs, and it

sells products for you!

The other way to increase your sales is to include a catalog on the

disk itself. This is as easy as typing a letter.With your word

processor, type a letter to your customer, telling them that you have

some resources that they can benefit from.

Then, list your other products and services.

Be sure to tell the customer exactly how they will benefit from each

particular product/service. Then, when your letter's finished, save it

as an "ASCII text file."

Almost all word processors will have this option. An ASCII text file

can be loaded into any word processor, or can be displayed by

typing "type (file name)" to show it on the screen, or "type (filename)

> prn" to print it out. Save your letter with a name like README or

READIT, something that will get your customers attention when they

look at the directory of the disk.

On your disk sleeve, label, or instructions that you include with the

disk, urge the customer to look at your file. Tell them you have

important information for them. Including your product listing this way

will add NO weight whatsoever, and will only add the time it takes to

create it. A short text file such as this shouldn't effect how long it

takes to copy the disk for the customer.

When you sell products on disk, you have two easy methods to use

to increase your sales potential. Use both, if you want, and you'll see

a marked increase in your sales!